My own worldview and rationale (more of an incoherent rant)
The world is at a crossroads. We are witnessing a technological renaissance, yet the natural world teeters on the brink of irreversible damage. Industrial progress has lifted billions out of poverty but at the cost of deforestation, mass extinction, and resource depletion. The systems we rely on: linear consumption, mass production, and throwaway culture, are fundamentally flawed. If we continue on this trajectory, we risk a post-industrial hellscape where ecosystems that have existed for millions of years are wiped out, leaving behind an empty shell of what once was.
But it doesn’t have to be this way. Technology, when harnessed with intent, can be a force for balance rather than destruction. It can enable a world where humans coexist with nature symbiotically; where economies not only thrive and innovate but do so while preserving and regenerating the natural world. Where access is prioritised over ownership, waste is minimised, and economic opportunity is expanded rather than concentrated. More builders need to work towards this new world and actively prevent a future in which entire ecosystems and species, many of which have roamed the Earth for millions of years, are lost due to short-sighted economic models.
Lental is an attempt at tech-driven transformation to accelerate sustainable development. It envisions a world where the circular economy is not just an ideal but a practical, scalable reality. By making access more desirable than ownership, Lental encourages a shift away from wasteful consumption patterns. While no single company will redefine global consumption overnight, startups have historically been the catalysts for change. From Airbnb reshaping how we think about accommodation to Tesla redefining transportation, companies that successfully align economic incentives with long-term sustainability have the potential to drive real impact.
As my own first entrepreneurial journey, Lental is a stepping stone towards this greater vision. Scaling a startup that creates real impact is, in my view, one of the most effective ways to influence systemic change. Ideas alone do not shape the future—execution does. The question is not whether change is necessary; it’s whether enough of us are willing to build it. If we do not take action, we risk being passive observers to a world unraveling. But if we create, if we build, we stand a chance at shaping a future where technology and nature thrive together.
The Vision: A Circular Economy as the Next Frontier
Lental is the logical next step in achieving a highly circular economy by maximising the use of underutilised resources. The pioneers of the sharing economy—Airbnb for housing, Turo for cars, Uber for ridesharing—have proven the feasibility and inevitability of peer-to-peer marketplaces. Yet, the sharing economy is still in its infancy. Most products we buy are used only a fraction of their lifespan. Lental takes this further by making renting as seamless as buying—eliminating friction, changing consumption behaviour, and embedding sustainability into everyday life.
Technology and Sustainability: More Than Just Business
The world is moving toward solutions that integrate technology with sustainability. Vertical farming and lab-grown meat are redefining food production. Smart cities are revolutionising housing and urban planning. AI and personalised education are reshaping learning. Lental fits into this vision by offering a scalable solution for overproduction and waste—an answer to hyper-consumerism. By extending the lifespan of products, we reduce the need for excessive production and curb environmental degradation. It’s a redefinition of ownership, turning idle goods into active value.
Why Now? Why Me?
The timing is critical. Entrepreneurs today have access to tools that were unimaginable just two decades ago—AI, abundant information, and a global marketplace shaped by tech spillovers. The market is primed for deeper adoption of peer-to-peer networks. Lental isn’t just a business idea—it’s a timely and necessary shift in how we use resources.
From a personal perspective, I have always known I would build something. My background in business and entrepreneurship, through both formal education and relentless self-learning, has given me the strategic foundation to scale a company like Lental. I could have pursued a career in sales, leveraged my understanding of international business, and climbed the corporate ladder. But that would have been unfulfilling. It would have been too safe, too predictable. To be honest, I aim to effect great change, and I think everyone has the potential to make a conscious decision to follow the most challenging yet meaningful pursuit based on self-awareness of what their own capacity is. Most underestimate what they are capable of, in my opinion. Lental is an intellectual and operational challenge that stretches me to my limits while staying within the realm of what I can execute at an elite level. I think it's a venture hard enough to push me to my limits, just difficult enough to be exhilarating. And if it works, could be revolutionary.
For Early Adopters: Why You Should Join the Movement
Lental is more than just another startup—it’s a shift in how we interact with products and value. For early adopters, Lental presents a chance to be part of something transformative. You’re not just renting out unused items—you’re shaping a future where ownership takes a backseat to access, where convenience and sustainability go hand in hand. Lental is at the iPhone 1 stage currently. The evolution in-store through what is needed and what is technologically possible is going to fundamentally create a much larger, much more ambitious project long-term. I'd share some of my ideas, but that would possibly be revealing too much...
What’s in it for you at this stage? Cost savings, passive income, and seamless access to products without long-term commitments. More than that, it’s the chance to be part of a 'community', or rather, a cohort of future-oriented, progressive humans, that believe in utilising technology to create an economy that benefits both people and the planet. Early adopters don’t just use a platform—they define its culture, its values, its trajectory. You get to be part of that creation.
Existential Motivation: The "Why Not?" Mindset
As Elon Musk put it, “If something presents itself as important enough, even if the risks are high, do it anyway.” That’s the approach I take with Lental. I see the world in centuries and decades, knowing that in 100 years, most of us will be forgotten.
Think about it—when was the last time you thought about the Queen? She was one of the most famous individuals of our time, yet with each passing year, she will be mentioned less and less. Now imagine an average person who passed away in 2005. They exist only in fragments of memory, scattered across fading conversations. The day-to-day fears, the anxieties over whether something will work out or not—these are laughably insignificant in the grand scheme.
Most people live in fear of failure, but in reality, there is nothing to lose. I can't remember the exact source, but I truly believe that everything you've ever wanted is on the other side of fear. I share Steve Jobs' vision to “make a dent in the universe.” If we rise up to our true potential or strive to get as close to it as possible, I think extraordinary things can be achieved. The reality is that legacy is not built by playing it safe. The only things that persist are ideas, businesses, and cultural movements that shape the future. Lental is my attempt at that—a bold effort to redefine consumption and economic interaction in a way that benefits everyone.
So the question isn’t why do this? The question is why not? No one remembers the person who played it safe. But they do remember the ones who dared to build something new.
Join us in shaping the future.
